Understanding your readers will help you devise the best digital marketing strategy for. The most important thing you can do to market your book, is just to keep going these tips can help. Creative book marketing and promotion ideas for indie. Of course you could wait for launch day, but you may be left wondering why the hundreds of sales you were expecting dont happen. Writing a book is a good start, but its not enough. So i created author marketing club for the author that wishes to take their book marketing and sales to the next level using the tools that the best selling authors use every single day. One of the latest ideas under the spotlight is crosspromotion by groups of indie authors via the new instafreebie service, which is designed to enable authors to give away free books and, if you use the paidfor option, available on a months free trial, to collect readers email addresses in return you can use instafreebie to promote just your own books.
Beyond professional media outreach, there are so many tips, ideas and even tricks and insider. We are experienced book marketing professionals who have been working with authors and publishers for years. Recently a new author asked me how she should handle autographing her books. Whether you are an author, a publisher, a retailer, a publicist, or in book marketing. Sometimes it helps to look at book marketing as what it really is a business. Book marketing training authors with cj and shelley hitz. For new authors, who have probably juggled the demands of creating and completing a lengthy project along with their day job, it may feel like the finish line has been reached when the publish button is finally pressed. Boost your book s success and sell more copies of your book by following 20 marketing tips and tactics for selfpublishing authors. Get your book noticed online marketing tips for authors. Spirit authors writing, publishing, book marketing tips. Promoting your book takes careful planning so you get the most out of your.
I founded spirit authors back in 2009 to support authors with their marketing and selfpublishing needs, applying the principles of ethical marketing expressed in my book the 7 graces of marketing. Indie authors generally hate the term free or loss leader but these are proven book marketing tactics that really work. My wall street journal colleague adam najberg wrote a thriller set in china and tried publishing it himself. Build a fan base by asking your friends to like and share your page. Apr 06, 2017 in this article, he shares 5 simple marketing strategies that all firsttime authors can and should. Nov 12, 20 this is a great start but theres a lot more to find out especially about marketing which is a more than than having a social media strategy. First, while national media exposure and big name media features are always welcomed, many authors find more value with coverage in small, trade publications that reach their exact target audience. Alison baverstock, author of how to market books, offers her top 10 marketing tips for selfpublished authors. Here are some the book marketing tips these authors have learned over the years. A marketing firm like ours is set up to help authors weve been in biz since 2005 and we places ads and advertorials and sponsored promotions in all the same places that publishers use and some places they dont use. Authoramp specialises in helping authors and publishers costeffectively enhance their online presence and increase exposure for their books via a mixture of digital pr, email marketing. Beyond professional media outreach, there are so many tips, ideas and even tricks and insider tactics.
Six social media marketing tips for firsttime authors. Whether youre an author, a marketer at a publishing house, a publicist, or anyone else looking to sell books, theres a wide array of book marketing tactics you can use to amplify a book s exposure and reach more readers. If you are just starting your selfpublishing journey you might as well get our 2018s best selfpublishing resources article. That medicine and business and christian books have a. Author writing, book marketing, publishing tips february 05.
Top marketing resources from 2017 for savvy goodreads authors you might also like. Author marketing advice for authors from authors goodreads. The biggest book marketing mistake authors make when marketing books is that they focus on the launch period to the exclusion of the prelaunch period. Book marketing tools creating author tools and providing. It took me back to when i had published my first book. But the most fundamental and important book marketing issues can often be overlooked. Apr 20, 2016 here are eight tips burke presents to help authors build a longterm marketing plan. The four best ways to promote your book are via your own website, using social media marketing, email marketing, and amazon book ads with amazon marketing services. All of these book marketing strategies and tips for authors are covered in detail in our book the best selling author here also, check out free book marketing. Book marketing for selfpublished authors ten tips updated february 7, 2020 derek haines 10035 views 8 comments selfpublishing is not a new phenomenon anymore as it has now become an.
When marketing your first book, you need to check your pride at the door and be just a tad bit shameless. The wonderful thing about marketing yourself as an author is that there a virtually limitless ways to do it. Serious marketers should read the equivalent of 10 or more educational and industry books per year 2500. Dont be fooled by the smaller number, penny takes it back to whats truly important when marketing a book.
Here are the three best takeaways from each of our our five speakers. We wanted to add this section at the top in light of everything happening with the coronavirus sweeping the world with so many shutdowns and quarantines, amazon has decided to cut down production considerablyand this includes paperback books. Easy book marketing tips for authors might sound a little trite. Book marketing strategies and tips for authors 2020 youtube.
Jan, 2014 21 book marketing tips for authors from heather hart. Best marketing books 2020 content performance marketing. To spark inspiration and get those creative juices flowing, we put together 119 book marketing ideas. Attract readers with a great book sales description. Youd think that the main reason for approaching a traditional publisher is to reap the benefits of the publishers marketing. In my opinion the very best way to sell books is through the media. Includes tips on building mailing lists, running promotions and advertising. So often indie authors try to do more book marketing than their time and.
As i often tell authors, the good news about book promotion is the same as. Whether you write fiction or nonfiction, you need to build an author platform. Before you can sell your book, you need to market it. Thats when i realized that the writing of the book was the easy part, and the marketing of it was the real challenge. Book publishing companies have been working for centuries to create effective book marketing. I got so pumped up with all the good news, i thought id work late and get. Use these links to jump to a specific topic so you. Fortunately, there are completely free ways to market your book. This is a vital step in the promotion and marketing of your book, andif done rightwill make the rest of the process infinitely easier. Got some marketing tips you want to share with the goodreads author community. Jul 17, 2017 alison baverstock, author of how to market books, offers her top 10 marketing tips for selfpublished authors.
Twitter is especially useful at connecting fellow authors and potential readers. Lets make sure you start off your online marketing strategy on the right track with a great author website that helps you promote and sell your book. Sep 12, 2019 20 book marketing tips and tactics for self publishing get 20 effective book marketing tips and tactics that will help you sell more books and make more money as a selfpublishing author. Ongoing education programs delivered facetoface and online, the weekly book publishing tips ezine, webinars, memberonly events, monthly live programs, and the mini oneday extravaganzas are tools designed for authors pre, during and post publishing of their books. With 30 years of experience in publishing and now a mentor for indie authors, kris brings immense experience with all kinds of marketing to this book. As i mention in a post on my blog recently, the concept of an author platform makes most writers run away or start talking to the dust bunnies in the corner. It is safe to assume that pullizzi knows a thing or two about content marketing, and in this book. An interview with fauzia burke, author of online marketing for busy authors.
Do you want to receive free book marketing tips and important updates about new author tools. Marketing your book for selfpublishers and indie authors. Recommended books for authors on writing, creativity, self. Jan 24, 2017 it was all book marketing, all day sunday, on our first atsea day, during the fourth annual publishing at sea cruise for authors. Free author bookmark template and bookmark ideas adazing. We know youre busy, and 119 ideas is a lot to sift through. May 25, 2015 great tips for budding authors there, maggie. Particularly in the mad rush for book sales after you release your book. Download it once and read it on your kindle device, pc, phones or tablets. Joe pullizzi is the founder of the content marketing institute cmi, one of the leading content marketing educational resource for enterprise brands, and one fasted growing business since its creation. Many authors are intimidated by the thought of marketing their books. You also receive our free gift, the ultimate author checklist for book marketing.
In book marketing 101 she talks about the death of book. Leave off the marketing for a while and produce something worth sharing. Author marketing club is an online community of over 20,000 authors, along with a collection of targeted tools and advice. Check out some of my additional social media tips in the resources. Since bookmarks are the goto method for keeping ones place in a book, author bookmarks can be a wise marketing tool. No matter what kind of book youre writing, all selfpublishing authors will eventually reach. You can also run some ads on facebook in order to build a following. Top marketing books for authors 51 books goodreads. Promote your book book marketing basics for new authors. Although traditional media campaigns still play an important role in the marketing plans for new books.
Discover 5 proven book marketing ideas and 1 may double your book sales. Book marketing for authors during the covid19 pandemic. Some other ways to market suggested here may appear unnecessary. Six social media marketing tips for firsttime authors if youre looking for readership and engagement, finishing your book is the first step. As you know, i released my first fiction novel on the 31 st of january 2017, so i thought it would be a good idea create a post on book marketing tips for new authors. Top 5 most powerful book marketing tips for authors k friedman is a former book publisher and wellknown among authors looking for publishing advice. Every publisher and literary agent will tell you that responsibility for the success of your book rests heavily upon you, its author. She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book. While there are many classic marketing books that could make a bestbooks list, the recommended reading list below focuses only on marketing books published within the last 5 years. I had the good fortune of hiring laura mae isaacman to edit my book through reedsy she worked tirelessly to make my debut release, the fifteenth of june, as powerful as it could be. Author writing, book marketing, publishing tips authoryou.
Authors collaborating on book projects, or marketing ideas. Book marketing tips for new authors amanda j evans. Book marketing for selfpublished authors ten tips updated february 7, 2020 derek haines 10035 views 8 comments selfpublishing is not a new phenomenon anymore as it has now become an integral part of the publishing industry. Be wary of marketing consultants who offer to help you market your book for a fee. Consider all of the resources and options available to make the absolute most of your marketing efforts. She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019. Marketing for a book begins the moment you get the idea or decide to become an author.
Social distancing book marketing strategies and tips for. But if you are publishing by yourself and wish to be read by as many among your target audience as possible, you will have to learn an additional skillhow to market your books. In this post, well share 21 book marketing tips to help you spread the word about your book and help your readers come to know, like, and trust you. Great book marketing ideas that will get people snapping up your novel or nonfiction masterpiece. So whether thats offering a big, bundled promotion, doing a contest, or whatever. Would you like the best book marketing strategies and tips for authors in 2020.
Some outlets want exclusivityto be the only place featuring your articleand will ask if your content has been published elsewhere. Being a successful author these days means knowing how to market and promote yourself and your book, and it. Reading one of the best marketing books listed below is likely to change and improve the way you market. Choose the right categories and keywords for your book. Marketing and social media expert gary vaynerchuk writes in his book jab, jab, jab, right hook, ignoring the deep analytics available for your facebook fan page and other platforms soon is.
Dec 14, 2016 marketing basics, launching your first book, and selling more internationally with joanna penn duration. Smart marketing can help indie ebook authors earn a librarians attention, consideration, confidence, and purchase. This post also comes with a free downloadable checklist to help you promote your book. If theres one question that is eternal and ongoing in our author community, then its how to sell more books sales are always on our mind and wherever we are in the bestseller chart, we look a little enviously at those above us in this article, we have ideas and solutions for you 50 of them in fact which should be more than enough ways to promote your book. Book marketing for selfpublished authors by joel stafford, the 90 day plan to marketing you. This is not the case with penny sansevieris 5minute book marketing for authors. When to start marketing your book and how to balance your time. Often on a limited budget, it can be hard to purchase advertising or run large promotions. This article first appeared in our selfpublishing themed issue of publishing talk magazine. Collaboration is a great way to not just drive considerably. Dont be fooled by the smaller number, penny takes it back to whats truly important when marketing a book, starting with my alltime favourite tip, be consistent.
Help your book sales with these 5 easy author book marketing tips. Box 2154 suwanee, ga 30024 contact us author newsletter. Jun 25, 20 sales top 10 marketing books of all time essential books for entrepreneurs who really want to understand how and why their customers buy. Book marketing for authors self publishing through amazon and other retailers kindle edition by rutkowska, alinka. I think social media is a fantastic tool to help get the word out about your latest or first book. Id used some of the strategies you offer as a basis for successful marketing and publicity campaigns. Book marketing basics get started right with these book marketing basics in heather harts book, book marketing for. Use features like bookmarks, note taking and highlighting while reading how i sold 80, 000 books. Below you will find many such things, but we urge to push the limits, push yourself outside your comfort zone as it relates to.
One of the most important factors that traditional publishers use to decide whether to acquire a book is the marketing platform of its author. The book promotion professionals at iuniverse have established a few key marketing tactics and tips to help you develop a great strategy for promoting your book. With author bookmarks, a writer can promote their website, other books, events. Fortunately, there are completely free ways to market your book both online and off. Writing success boils down to hard work, imagination and passionand then some more hard work. Ill be honest, writing the book really was the easiest part and learning all about marketing and putting everything into practice can take up a great deal of time. While there are many marketingforauthors books available and glutting the market, there are few that contain more than a writers favorite tips. Midyear round up of best marketing posts 2017 goodreads authors can subscribe to the monthly author newsletter by editing their account settings. Our author newsletter features exclusive book marketing content. The most effective way to use facebook groups is to find 23 active groups in your niche. Best book marketing tips for authors the publicity hound. Book marketing is one of the biggest challenges newly published authors face. Sep 27, 2016 here she shares her top 10 tips for author self marketing. As a publicist for several self published authors the tips that you include here are extremely valuable.
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